By forensically analyzing trends, behaviors, similarities and patterns amongst your target audience, you can then create a marketing and sales strategy built around their objectives, day-to-day challenges and ‘pain points’. By creating prospect-orientated marketing campaigns and content, you show your target audience you understand their business pains and problems intimately, encouraging them to engage further with your business.
Buyer personas are situated at the heart of any marketing strategy, and throughout every part of the Inbound process. Without buyer personas we wouldn’t know what content to create, which material to share, how we should direct our marketing efforts or where we can improve our presence. They are the context of the narrative, the framework which houses our efforts. They are the compass which determines the direction of our journey and where we should be going. -Hub digital
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